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The Appleton Boychoir welcomes Amy Davis as its new executive director starting in July, replacing Hilary Armstrong who is moving out of state for her husband’s job. Davis has volunteered with the Boychoir for the past five years as her son, Parker, progressed through the program; he graduated from the Boychoir in April.

Davis earned her bachelor’s degree in liberal arts and her career history includes health care, public relations and marketing, writing and event planning positions. Davis shifted her focus to finance and wealth management, working in Madison for over 10 years. Her husband is from Appleton and the family moved here from Madison in 2012.

“I’m so impressed by Appleton and the Fox Cities, the whole Fox Valley is so immersed in such a beautiful arts culture,” Davis says. “There are so many offerings for young people to get involved in the arts, whether it’s music, visual arts or media.”

Davis says her vision for her role at the organization comes in three parts: to be an enthusiastic member of a dynamic team of people supporting the Boychoir’s mission of providing boys with a positive musical experience, promoting leadership and collaboration skills, as well as building self-esteem; second, to continue to be a financially stable organization; and, lastly, to grow the membership of the Boychoir.

“We’re at about 100 members now and I’d really like to grow that,” she says. “I’d like to see 150 boys, third through eighth grade, singing on stage, because it has been 180 members before; so it’s building that awareness, that it is something available to boys.”

Davis says the most important part of achieving this vision is continuing to communicate with families involved with the boychoir who help market the organization to a larger network.

“They’re our number one audience, our families, so responding to families is important because they have busy lives and have questions, and I want to be able to respond to them in a timely manner,” Davis says. “If it wasn’t for those families, those boys wouldn’t be at rehearsals.”

To help support the Appleton Boychoir, consider attending its second annual Songfest fundraising event at Pierce Park in Appleton on September 8 from 2 to 4 p.m. For more information, visit appletonboychoir.com.